Content marketing is the development and distribution of relevant, useful content—blogs, newsletters, white papers, social media posts, emails, videos, and the like—to current and potential customers. When it’s done right, this content conveys expertise and makes it clear that a company values the people to whom it sells.
The consistent use of content marketing establishes and nurtures relationships with your prospective and existing customers. When your audience thinks of your company as a partner interested in their success and a valuable source of advice and guidance, they’re more likely to choose you when it’s time to buy.
WHY DO YOU NEED CONTENT MARKETING?
Nowadays everyone who holds a website knows the value of content marketing services. The reason is simple ads have been made for several decades. Print, Radio, TV, and now digital media. Due to such ever-increasing speed, consumers grew skeptical about ads. They don’t believe in what they see, hence trust has become an important factor for gaining the consumer’s footfall and that’s why content marketing has become an important factor.
REASONS to invest in content marketing.
1. Shapes the journey of a customer.
We have noted that 51% (stated by Think Google) start their search with the search query. They prefer organic answers and information rather than ads and refer more toward less preachy content to decide their next step.
2. Sales and leads driving content.
Consumers themselves have said that content presented by brands did influence their buying decisions. It proves that content marketing will give brands Xavier traffic on websites and help them increase their brand visibility which will eventually boost their leads and sales.
3. It’s cheaper and gets trusted leads.
As per Demand Metric, content marketing costs 62% lesser than traditional marketing. Generates trusted leads 3X times!