As with all projects, we start by listening and learning. Listen to your business goals and learn more about your business, audience and categories through market research.

Because videos lead with visual elements, scripts can sometimes be an afterthought and lack proper focus. Well, that's why we're flipping the script! Once you've got down to business, it's time to start the pre-production process by writing the script, reviewing it, and adjusting it. The style of the video inevitably emerges from the discussion of the script.

With the script in hand (or on screen), the True Impact video team presents style options for the video. These options include sample visuals, music tracks, and narration artists to help you choose your overall design direction and approve colors, fonts, illustration styles, simplicity and complexity, and more.

Storyboards tell a story - at least the most important part of it. Our experienced design team creates fully developed visuals and transitions for each concept in your script. Sometimes 9 frames per minute, sometimes more But it will always meet your needs and give everyone a clear idea of ​​what the final video will look like.