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Search Engine Optimization (SEO) is a digital marketing strategy focused on enhancing a website’s visibility in search engine results. By optimizing various elements—such as keywords, content quality, and backlink profiles—sites aim to achieve higher organic rankings, thereby driving more targeted traffic. As algorithms evolve, SEO requires a combination of technical, on-page, and off-page techniques, making it essential for businesses to stay updated to maintain or enhance their online presence.
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